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Artist Sales and Promotion Ideas at Art Events
by John A. Quatrale
Many artists participate in art fairs, art expos, open art studios and similar events whose main purpose is to sell art and showcase their art. Here are some suggestions and ideas that may assist:
- Before you arrive, create a simple sketch or actually lay it out to see how your design looks. In most cases, you’ll have a description of your location and hopefully the actually location. Note where the windows and door are and how your tables and chairs will be arranged.
- For outdoor events, bring weights (20 lbs. +) as the wind is always unpredictable and you need to be prepared.
- Display artwork attractively, by not crowding them. Make sure all works of art can be seen without too much difficulty. Use different surfaces and display methods, such as tables and display racks, for different types of artwork. Use small easels, display devices, hooks, fabric, coverings, small props, etc. Since all art is unique, the displays should be unique as well. If it’s outdoors, remember to plan for the wind.
- Bring mid-size artwork and small works to display. Very large works are usually not appropriate for most events, but artists may decide to do so at their own discretion.
- After you set-up, ask someone else to evaluate how a customer will view your space. Think like a customer! If you have time, visit a store you like or another art selling event, beforehand, and see what display aspects appeal to you. Obviously, you are limited as to which ideas you can utilize, but sometimes a simple idea can be achieved for a small price.
- If you are are able, don’t sit during the event, except to rest.
- Smile and greet everyone that approaches your area and give them your “elevator speech” that is 5-10 seconds or one short sentence, such as “Hi, I paint realistic scenes using watercolors.”
- Have a range of prices, if possible, starting at $5 or $10.
- Have a 1-2 larger works to draw attention and have at least 1 framed and ready to displayed if someone bought it and brought it home.
- If you have unfinished work and sketches, bring them.
- Every item for sale should be priced.
- If the venue doesn’t have music, bring some music to play.
- Be prepared for cash, check and credit card sales. If you don’t have a credit card reader, make arrangements with another artist or the organizers to use their Square, PayPal, etc. If there is enough time before the event, consider getting your own reader. Many buyers will want to buy with a credit card, even for small purchases. Readers are simple and easy to use and they can connect directly to your checking account.